Shopping experience & Visual Merchandising
Shopping experience & Visual Merchandising
Duration
6 meetings
Description
This new course wants to label and define the latest commercial communication languages and the new form of consumer behavior and involvement in the fashion circuit. This new figure has to act as a mediator, on one side he needs to work with the company, chasing and trailing the most effective way of selling and promote the product, and on the other side, with the consumer, who always changes the way of purchasing and acting in the fashion field .
This course is composed by 4 meetings and is focused upon these subjects:
> Selling evolution: brand experience and multisensory,
> External design: location, shop-window, signs and exhibition mood,
> Internal design: How to display all these elements and how to set up the shop,
> Layout of the shop equipment, color technique of combination,
> Illuminating engineering.
